Superette
Building a brand identity for the creative studio at DoorDash.
The Vision:
The Task:
As an in-house creative agency in 2022, we knew it wasn’t enough to just exist. We had to stand out.
We set out to build a new identity for the Creative Studio; one that represents our mission to create impactful work forDoorDash, attracts world-class talent, and instills pride in our team.
And it all started with name:
Superette, by definition, is a small supermarket.
An homage to small businesses, the name came to me while walking past a local store in San Fransisco.
