Secret Menu
Secret Menu is a first-of-its-kind magazine for the restaurant community.
The Vision:
A critical purpose of the DoorDash merchant business is to give local restaurants access to the resources they need to thrive, and Secret Menu was founded on the belief that one restaurant’s story can help or inspire another.
Each issue of Secret Menu explores a different restaurant culture in a different city, with the inaugural issue going deep into the diverse Asian restaurant communities of Los Angeles.
Each issue of Secret Menu explores a different restaurant culture in a different city, with the inaugural issue going deep into the diverse Asian restaurant communities of Los Angeles.


Role: Editorial Lead
ECD: Mariota Essery
Design Director: Adriel Teles
Editors: David Amsden & Erin Ruffin
Design Studio: Studio Yukiko
Production Partner: Mike TeeVee
ECD: Mariota Essery
Design Director: Adriel Teles
Editors: David Amsden & Erin Ruffin
Design Studio: Studio Yukiko
Production Partner: Mike TeeVee