DoorDash Local Exclusives
The Brief:
We set out to develop a flexible creative system to adapt, scale, and manage individual DoorDash campaigns within local markets. Our end business goal? Drive sales volume to exclusive merchants.
In order for the system to function across numerous merchants and local markets, we had to templatize it for fast development of assets and adaptation to any market.
Importantly, it also had to have an ownable, cohesive look tying back to the DoorDash hero brand.
