Dash Forward

Celebrating 10 years of DoorDash and our biggest app update ever.

Background:

DoorDash was founded 10 years ago to empower local economies. What started as a business to deliver food from local restaurants has evolved into a global marketplate for local commerce.

The Vision:

To mark this milestone, we developed a narrative under which all product, business, and social impact messaging could live. This platform served as the foundation for our CEO’s thought leadership, a product tentpole event, and marketing materials.

ECD: Mariota Essery
Design Director: Adriel Teles
Sr. Designer: Julio Sotomayor
Copywriters: Erin Woolf, Robert Cuff
Production Partner: Modern Logic
Role: Sr. Creative Lead (Copy)

Rachel Dady

About

Dash Forward

Background:

DoorDash was founded 10 years ago to empower local economies. What started as a business to deliver food from local restaurants has evolved into a global marketplate for local commerce.

The Vision:

To mark this milestone, we developed a narrative under which all product, business, and social impact messaging could live. This platform served as the foundation for our CEO’s thought leadership, a product tentpole event, and marketing materials.